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Was in a book store yesterday and saw book I wanted. Whipped out the iPhone and took a pic of the book using the Amazon app and within 20 seconds Amazon had 20 options for the same book, all a tenner cheaper including P&P. 2 min later I'd paid for the book on Amazon and was a tenner better off.
That must be absolutely terrifying for anybody in retail with a long term view. The technology isnt near saturation yet so its a little bit off but you know its only around the corner and will in all likelihood do to shops what MP3's did to record stores.
Of course, in the same way you can argue endlessley about vinyl/album art etc v's MP3's there will never be a replacement for being able to walk into a shop and touch/see/use/smell a product and then walking out with it straight away but this is undoubtedly a game changer.
Anybody else used it?
This is what Im talking about by the way:
