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New Glimmers album for free

by Tayor • 31st January 2008 • 4 comments

The last 12 months have seen many different ways of releasing a new album. From Prince giving away his album with a Sunday newspaper to Radiohead letting their online fans decide on their own price (or indeed, get it for free), the days of going your local musicstore and paying €15 for a CD seem to be on the way out.

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The last 12 months have seen many different ways of releasing a new album. From Prince giving away his album with a Sunday newspaper to Radiohead letting their online fans decide on their own price (or indeed, get it for free), the days of going your local musicstore and paying €15 for a CD seem to be on the way out.

And so its the turn of Belgian duo The Glimmers to come up with a new way to release and distribute their debut album - give it away for free at their DJ gigs. The way it works is that the promoter pays towards the cost of the album and every punter who goes to their gig gets a free CD. The promoter has a gimmick for his gig, the artist gets a set amount per CD and bypasses piracy and you, the good aul punter, gets a free album. Everyone's a winner....

Check out the new album Gee Gee Fazzi coming to a club - not a shop - near you soon.

Comments

  • Dejan @ 1 Feb 2008 0:02

    People pay enough for gigs without an extra fiver for a cd they can get for free (albeit, illegally). Can't see this having any real impact. Only available to people who go out clubbing? So only, say, 500 people in Dublin get to hear the new Glimmers album? How naive is that?

  • Tayor @ 1 Feb 2008 6:56

    its only e2 i think. how many people will they play too this year on this tour - 20/10,000 in clubs maybe? not including festivals might be hard to do this at a festival. be doing well to sell that volume nowadays i'd say . im sure at end of the tour it will end up on sale too at some point this year. like you say, wouldnt be smart to limit your distribution to just this idea

    madonnas done a deal with live nation for all her recordedmusic&mercandise and so on . i suppose they'll do something similar on her next tour. some way of incorporating buying the music with going to the gig & buying the merchandise like punters normally do

  • Gkay @ 1 Feb 2008 7:39

    I'm sure they'll take Radiohead's lead and sell it afterwards for those who think it's worth it.

    Word of mouth and that.

    As as promotion goes, not that i know much about it, I think it's a cool move. (I would say smart, but that's not cool ha!)

  • ciaoq @ 1 Feb 2008 11:25

    going to the launch night of this 8)

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