That's the pivotal line in DJ Shadow's remix for the Coke DJ-Culture tour. It's a German tour so if you're not in the land of wurst and weiss beer, you'll have to make do with this link until you get there.

The tour has been taking part in different areas of Germany since 2003 and was a pretty astute move by Coke as DJs, more so than regular musicians, command the spotlight here.

The next tour from November 14 to 22 features Swayzak and the Nextmen.

Every month Coke picks another DJ to be their Rookie of the Month. Prestige, respect and your body weight in fizzy up await you. Click here to enter.