Another week, another 'new' way to launch an album. Normally we ignore these gimmicks when they come in, but there's no doubting there's some exciting stuff happening in the geolocation world, and its starting to infiltrate the music world. Two musicians from Washington , called Bluebrain, released an album stateside called the National Mall.

It comes in the form of an iPhone app, which you download to your handset and then open up while you’re standing in the National Mall — the green space between the Lincoln Memorial and Capitol building. As you move around the area, the music changes.

Ryan Holladay, one half of Bluebrain, spoke to Wired about it , more info via the link below...

Wired Mag